
CubewiseMarketing comms
User adoption is good way to evaluate the success of any application. You can build the most efficient application ever created but at the end of the day if users are not using it, it's ROI is questionable.Typically, in most projects, only key users are involved during the design phase. While most business users will only ever see the application at the end of the project… which might be too late to get their buy in.
